Loyalty and rewards programs Category leader
LoyaltyLion
Loyalty and rewards platform for ecommerce brands
Key features
- Points program
- VIP tiers
- Store integrations
Our picks · 5 tools reviewed
Best Loyalty and rewards programs software for 2026
Runs points, rewards, referrals and VIP tiers that bring shoppers back. Below: the names buyers expect to see, the newer tools gaining ground, and how their key features and prices compare. How we pick; nobody pays for a place here.
| Feature |
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|---|---|---|---|---|---|
| Pricing | Free plan $199/mo | Free plan $15/mo | Free plan | Free plan $29/mo | $49/mo |
| Best for | Growing Shopify and Shopify Plus brands that want a customizable points and tiers program with revenue analytics. | Small to mid-sized Shopify stores that want a ready-made points and referral program priced by monthly order volume. | Mid-sized to enterprise ecommerce brands that want loyalty, referrals and punch cards across online and in-store. | Small Shopify stores under a few thousand orders a month that want an affordable loyalty and referral program. | Shopify Plus DTC brands that want a loyalty program running on their own domain with month-to-month billing. |
| Team size | 2–500+ people | 2–500+ people | 2–500+ people | 1–500 people | 51–500+ people |
| Points program | Yes | Yes | Yes | Yes | Yes |
| VIP tiers | Yes | Yes | Yes | Yes | Yes |
| Referral rewards | Not listed | Yes | Yes | Yes | Yes |
| Store integrations | Yes | Yes | Yes | Not listed | Yes |
| Reward redemption | Not listed | Not listed | Yes | Not listed | Yes |
| Branded widget | Not listed | Not listed | Not listed | Yes | Not listed |
| Visit | Visit | Visit | Visit | Visit | Visit |
Category leaders
The best-known loyalty and rewards programs tools: the ones most buyers shortlist.
Loyalty and rewards programs Category leader
Smile.io
Points, VIP tiers and referral rewards for online stores
Key features
- Points program
- VIP tiers
- Referral rewards
- Store integrations
Loyalty and rewards programs Category leader
Yotpo Loyalty
Loyalty and referral programs for ecommerce brands
Key features
- Points program
- VIP tiers
- Referral rewards
- Store integrations
- Reward redemption
Rising picks
Newer tools with real traction and a clear difference from the leaders.
Loyalty and rewards programs Rising
Joy Loyalty
Loyalty, referral and rewards app for Shopify stores
Key features
- Points program
- VIP tiers
- Referral rewards
- Branded widget
Loyalty and rewards programs Rising
Rivo
Loyalty, memberships and referrals for Shopify brands
Key features
- Points program
- VIP tiers
- Referral rewards
- Store integrations
- Reward redemption