Marketing attribution Category leader
Hyros
Ad tracking and attribution that feeds sales data back to ad platforms
Key features
- Multi-touch attribution
Our picks · 6 tools reviewed
Best Marketing attribution software for 2026
Connects marketing spend and touchpoints to leads and revenue to show which channels and campaigns perform. Below: the names buyers expect to see, the newer tools gaining ground, and how their key features and prices compare. How we pick; nobody pays for a place here.
| Feature |
|
|
|
|
|
|
|---|---|---|---|---|---|---|
| Pricing | Contact sales | $400/mo | Free plan $219/mo | Contact sales | Free plan 49/month | Contact sales |
| Best for | Online coaches, info-product and high-ticket sellers spending heavily on paid ads that need accurate sale-level tracking. | Lead-generation businesses and agencies with 10k-plus monthly site visits that close sales by phone or CRM. | Shopify brands doing roughly $50k-$500k a month that want one dashboard for ad spend and orders. | B2B SaaS teams of 10-200 people running paid ads on Meta, Google and LinkedIn that need pipeline-level ROAS. | Shopify and DTC brands under 30,000 orders a month that want self-reported attribution next to ad-platform data. | B2B SaaS companies and agencies under 100 people that want attribution and product analytics in one tool. |
| Team size | 2–500 people | 2–500 people | 2–500 people | 2–500 people | 2–500 people | 2–500 people |
| Multi-touch attribution | Yes | Yes | Yes | Yes | Not listed | Yes |
| Ad platform connectors | Not listed | Not listed | Not listed | Yes | Not listed | Yes |
| Cross-channel dashboard | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| CRM revenue matching | Not listed | Yes | Not listed | Yes | Not listed | Not listed |
| UTM tracking | Not listed | Yes | Not listed | Not listed | Not listed | Not listed |
| ROAS and CAC reporting | Not listed | Not listed | Not listed | Yes | Not listed | Not listed |
| Visit | Visit | Visit | Visit | Visit | Visit | Visit |
Category leaders
The best-known marketing attribution tools: the ones most buyers shortlist.
Marketing attribution Category leader
Ruler Analytics
Marketing measurement and multi-touch attribution
Key features
- Multi-touch attribution
- CRM revenue matching
- UTM tracking
Marketing attribution Category leader
Triple Whale
Attribution and analytics for Shopify brands
Key features
- Multi-touch attribution
Rising picks
Newer tools with real traction and a clear difference from the leaders.
Marketing attribution Rising
Cometly
AI marketing attribution for B2B SaaS companies
Key features
- Multi-touch attribution
- Ad platform connectors
- CRM revenue matching
- ROAS and CAC reporting
Marketing attribution Rising
Fairing
Attribution surveys that ask customers how they found you
Marketing attribution Rising
Usermaven
AI marketing attribution for B2B SaaS and agencies
Key features
- Multi-touch attribution
- Ad platform connectors