Real estate CRM and agent software Category leader
BoldTrail
CRM, IDX websites and back office platform from Inside Real Estate
Key features
- IDX website
Our picks · 4 tools reviewed
Best Real estate CRM and agent software software for 2026
Helps real estate agents and teams manage leads, clients, listings, transactions and follow-up. Below: the names buyers expect to see, the newer tools gaining ground, and how their key features and prices compare. How we pick; nobody pays for a place here.
| Feature |
|
|
|
|
|---|---|---|---|---|
| Pricing | Contact sales | $58/user/mo | Contact sales | $415/mo |
| Best for | Brokerages that want front-office CRM, back-office accounting and agent recruiting under one platform. | Real estate teams that buy leads from many portals and need rules for who gets each one. | Teams and brokerages that want CRM, IDX website and paid lead generation from one vendor. | Established real estate teams with a large past-client database who want AI-run follow-up. |
| Team size | 51–500+ people | 1–500 people | 1–500+ people | 2–500 people |
| Lead capture and routing | Not listed | Yes | Yes | Not listed |
| Automated follow-up | Not listed | Yes | Yes | Yes |
| Transaction management | Not listed | Not listed | Yes | Not listed |
| IDX website | Yes | Not listed | Yes | Not listed |
| Pipeline tracking | Not listed | Yes | Not listed | Not listed |
| Team lead distribution | Not listed | Yes | Yes | Not listed |
| Visit | Visit | Visit | Visit | Visit |
Category leaders
The best-known real estate CRM and agent software tools: the ones most buyers shortlist.
Real estate CRM and agent software Category leader
Follow Up Boss
Real estate CRM for lead routing, follow-up and deal tracking
Key features
- Lead capture and routing
- Automated follow-up
- Pipeline tracking
- Team lead distribution
Real estate CRM and agent software Category leader
Lofty
AI-powered CRM, IDX websites and lead generation for agents
Key features
- Lead capture and routing
- Automated follow-up
- Transaction management
- IDX website
- Team lead distribution
Rising picks
Newer tools with real traction and a clear difference from the leaders.
Real estate CRM and agent software Rising
Fello
AI teammate that follows up with your database to find sellers
Key features
- Automated follow-up
Head to head
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