SMS marketing Category leader
Attentive
SMS, email, RCS and push marketing for retail brands
Key features
- Two-way messaging
- Automated SMS flows
- Subscriber segmentation
Our picks · 6 tools reviewed
Best SMS marketing software for 2026
Sends promotional and transactional text messages to opted-in customers. Below: the names buyers expect to see, the newer tools gaining ground, and how their key features and prices compare. How we pick; nobody pays for a place here.
| Feature |
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|---|---|---|---|---|---|---|
| Pricing | Contact sales | $25/mo | Free plan | $100/mo | $39/mo | $25/mo |
| Best for | — | Small and mid-size businesses, churches and nonprofits that need mass texting plus a shared team inbox on a contact-based price. | — | Shopify stores of any size that want revenue-focused texting with abandoned-cart flows and purchase-based segments. | Small businesses with a few staff that send promotions and appointment or service texts from local or toll-free numbers. | Small teams such as gyms, clinics and shops that want inexpensive per-message texting without a large platform. |
| Team size | 51–500+ people | 2–500+ people | 2–500+ people | 2–500+ people | 1–500 people | 1–50 people |
| Bulk SMS campaigns | Not listed | Yes | Not listed | Not listed | Yes | Yes |
| Opt-in and consent management | Not listed | Yes | Yes | Not listed | Not listed | Not listed |
| Two-way messaging | Yes | Yes | Yes | Yes | Yes | Not listed |
| Automated SMS flows | Yes | Yes | Yes | Yes | Yes | Not listed |
| Subscriber segmentation | Yes | Yes | Yes | Yes | Yes | Yes |
| Link tracking | Not listed | Yes | Not listed | Not listed | Yes | Not listed |
| Visit | Visit | Visit | Visit | Visit | Visit | Visit |
Category leaders
The best-known SMS marketing tools: the ones most buyers shortlist.
SMS marketing Category leader
EZ Texting
Business texting for campaigns, automations and two-way chats
Key features
- Bulk SMS campaigns
- Opt-in and consent management
- Two-way messaging
- Automated SMS flows
- Subscriber segmentation
- Link tracking
SMS marketing Category leader
Klaviyo
Email and SMS marketing built on customer data
Key features
- Opt-in and consent management
- Two-way messaging
- Automated SMS flows
- Subscriber segmentation
SMS marketing Category leader
Postscript
SMS marketing built for Shopify stores
Key features
- Two-way messaging
- Automated SMS flows
- Subscriber segmentation
SMS marketing Category leader
SimpleTexting
Text message marketing and two-way texting for small businesses
Key features
- Bulk SMS campaigns
- Two-way messaging
- Automated SMS flows
- Subscriber segmentation
- Link tracking
Rising picks
Newer tools with real traction and a clear difference from the leaders.
SMS marketing Rising
Textla
Low-cost bulk and two-way business texting
Key features
- Bulk SMS campaigns
- Subscriber segmentation