Email marketing Category leader

Mailchimp

Email marketing and automation platform with a free plan

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Mailchimp is an email marketing platform with an email builder, templates, segmentation, automation flows, reporting and a built-in CRM. It offers landing pages, signup forms, ecommerce integrations and a transactional email add-on. A free plan covers up to 250 contacts, with paid tiers adding automation, AI and more users.

  • Drag-and-drop email editor
  • Email templates
  • List segmentation
  • Automated emails
  • Campaign analytics
  • Deliverability tools (not listed)

Also includes

  • A/B testing
  • Signup forms
  • Landing pages
  • Send-time optimization
  • Dynamic content
  • Ecommerce integration
  • Transactional email
  • AI content writing
  • Multi-user access
  • Built-in CRM

From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.

Email marketing Category leader

Brevo

Free plan· $9/month 2–500+ people

Email, SMS and CRM platform with a free plan and transactional email

Key features

  • Email templates
  • List segmentation
  • Automated emails
  • Campaign analytics

Email marketing Rising

Kit

Free plan· $33/month 1–50 people

Email marketing for creators, formerly ConvertKit

Key features

  • Email templates
  • List segmentation
  • Automated emails
  • Campaign analytics

Email marketing

Loops

Free plan· $49/mo (free up to 1,000 contacts) 1–50 people

Email for SaaS: product, marketing and transactional

Key features

  • Drag-and-drop email editor
  • Email templates
  • List segmentation
  • Automated emails
  • Campaign analytics
  • Deliverability tools