Email marketing Category leader

MailerLite

Email marketing for small teams with a drag-and-drop editor

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MailerLite offers a drag-and-drop email editor, templates, segmentation, automations, signup forms and landing pages. Paid plans add multivariate testing, smart sending, dynamic emails and an AI writing assistant. A free plan covers up to 250 subscribers.

  • Drag-and-drop email editor
  • Email templates
  • List segmentation
  • Automated emails
  • Campaign analytics (not listed)
  • Deliverability tools (not listed)

Also includes

  • A/B testing
  • Signup forms
  • Landing pages
  • Send-time optimization
  • Dynamic content
  • Preference center
  • Ecommerce integration
  • AI content writing
  • Multi-user access

From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.

Email marketing Category leader

Brevo

Free plan· $9/month 2–500+ people

Email, SMS and CRM platform with a free plan and transactional email

Key features

  • Email templates
  • List segmentation
  • Automated emails
  • Campaign analytics

Email marketing Rising

Kit

Free plan· $33/month 1–50 people

Email marketing for creators, formerly ConvertKit

Key features

  • Email templates
  • List segmentation
  • Automated emails
  • Campaign analytics

Email marketing

Loops

Free plan· $49/mo (free up to 1,000 contacts) 1–50 people

Email for SaaS: product, marketing and transactional

Key features

  • Drag-and-drop email editor
  • Email templates
  • List segmentation
  • Automated emails
  • Campaign analytics
  • Deliverability tools