Ahrefs vs Semrush
Both are SEO software tools. Here's how their key features, pricing and fit line up, from each vendor's own site.
| Feature |
|
|
|---|---|---|
| Pricing | Free plan $29/mo | Free plan $117.33/mo |
| Best for | In-house SEOs and small agencies that rely on backlink and competitor research. | Small and mid-size marketing teams that need keyword, audit and competitor data in one subscription. |
| Team size | 1–500+ people | 1–500+ people |
| Keyword research | Yes | Yes |
| Site audit | Yes | Yes |
| Rank tracking | Yes | Yes |
| Backlink analysis | Yes | Yes |
| Competitor analysis | Yes | Yes |
| Content optimization | Not listed | Not listed |
| Visit | Visit | Visit |
A missing check may just mean we haven't confirmed the feature yet. Something wrong? Vendors can claim their listing and send corrections.