Google Analytics vs Umami

Both are web analytics tools. Here's how their key features, pricing and fit line up, from each vendor's own site.

Feature Google Analytics Category leader Umami Rising
PricingFreeFree plan
$20/mo
Best for——
Team size1–500+ people1–500+ people
Traffic source reporting Not listedYes
Goal and conversion tracking Not listedYes
Cookie-free tracking Not listedYes
Real-time view Not listedNot listed
Custom event tracking Not listedYes
Campaign tracking Not listedYes
VisitVisit Visit

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More Google Analytics alternatives · More Umami alternatives