Web analytics Rising
Litlyx
Web analytics with an AI assistant
Key features
- Goal and conversion tracking
- Custom event tracking
Web analytics Category leader
Google Analytics
Free website and app analytics from Google
Visit Google Analytics
Google Analytics measures website and app activity and ties it to Google's advertising and search tools. It is free, with a paid enterprise tier (Analytics 360) for larger organizations. It includes machine-learning insights and predictions.
Key Web analytics features
- Traffic source reporting (not listed)
- Goal and conversion tracking (not listed)
- Cookie-free tracking (not listed)
- Real-time view (not listed)
- Custom event tracking (not listed)
- Campaign tracking (not listed)
Also includes
- Search Console integration
- Tag management
From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.
Web analytics Category leader
Matomo
Open-source web analytics, cloud or self-hosted
Key features
- Traffic source reporting
- Goal and conversion tracking
- Cookie-free tracking
- Real-time view
Web analytics
Plausible Analytics
Simple, privacy-friendly website analytics
Key features
- Traffic source reporting
- Goal and conversion tracking
- Cookie-free tracking
- Real-time view
- Custom event tracking
- Campaign tracking