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CRM Category leader

HubSpot

CRM with sales, marketing and service tools in one platform

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HubSpot screenshot: Sales workspace with tasks and calendarHubSpot screenshot: Contacts list with create contact panelHubSpot screenshot: Contact record with email composerHubSpot screenshot: Deal pipeline waterfall reportHubSpot screenshot: Call recording review with notes

HubSpot is a CRM platform that combines contact management, sales pipelines, marketing email and customer service tools. It has a free tier and paid plans that add automation and reporting.

Key CRM features

  • Deal pipeline
  • Contact and company records
  • Email integration
  • Workflow automation
  • Sales reporting
  • Mobile app

Also includes

  • Lead capture forms
  • Lead scoring
  • Lead routing
  • Activity tracking
  • Task and reminders
  • Built-in calling
  • Calendar sync
  • Custom objects
  • Duplicate management
  • Sales forecasting
  • Role-based permissions
  • Native marketing tools
  • AI assistant

From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.

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Key features

  • Deal pipeline
  • Contact and company records
  • Email integration
  • Workflow automation
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  • Mobile app

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Pipeline-focused sales CRM for small and growing sales teams

Key features

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Salesforce Sales Cloud

Free plan· $25/user/mo 2–500+ people

CRM for sales teams, from small business suites to enterprise editions

Key features

  • Contact and company records
  • Email integration
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