Profound alternatives

Other SEO software tools to consider instead of Profound. Key features and starting prices come from each vendor's own site.

Feature Profound Rising Ahrefs Category leader SE Ranking Category leader Semrush Category leader Otterly.AI Rising Peec AI Rising Rankability Rising
PricingContact salesFree plan
$29/mo
$129/moFree plan
$139/mo
$29/month$95/mo$97/month
Best forMid-size and enterprise marketing teams that need to monitor and improve brand visibility in AI answer engines.In-house SEOs and small agencies that rely on backlink and competitor research.Small agencies and freelancers that manage several client sites and send branded reports.Small and mid-size marketing teams that need keyword, audit and competitor data in one subscription.Small marketing teams and agencies that want affordable daily monitoring of brand mentions in AI search.Marketing teams and agencies that need to monitor how often AI answer engines mention their brand versus competitorsContent-led agencies and small marketing teams that produce optimized articles for multiple clients.
Team size51–500+ people1–500+ people1–500 people1–500+ people1–500 people2–500+ people1–500 people
Keyword research Not listedYesYesYesNot listedNot listedYes
Site audit Not listedYesYesYesNot listedNot listedYes
Rank tracking Not listedYesYesYesNot listedNot listedYes
Backlink analysis Not listedYesYesYesNot listedNot listedYes
Competitor analysis Not listedYesYesYesNot listedNot listedNot listed
Content optimization Not listedNot listedYesYesNot listedNot listedYes
VisitVisit Visit Visit Visit Visit Visit Visit

SEO software Category leader

Ahrefs

Free plan· $29/mo 1–500+ people

SEO toolset for backlinks, keywords, site audits and rank tracking

Key features

  • Keyword research
  • Site audit
  • Rank tracking
  • Backlink analysis
  • Competitor analysis

SEO software Category leader

SE Ranking

$129/mo 1–500 people

All-in-one SEO platform with rank tracking and white-label reports

Key features

  • Keyword research
  • Site audit
  • Rank tracking
  • Backlink analysis
  • Competitor analysis
  • Content optimization

SEO software Category leader

Semrush

Free plan· $139/mo 1–500+ people

SEO, AI search visibility and competitor research in one platform

Key features

  • Keyword research
  • Site audit
  • Rank tracking
  • Backlink analysis
  • Competitor analysis
  • Content optimization

SEO software Rising

Otterly.AI

$29/month 1–500 people

Monitor your brand across ChatGPT, Perplexity and AI Overviews

SEO software Rising

Peec AI

$95/mo 2–500+ people

Track brand visibility in ChatGPT, Perplexity and Gemini

SEO software Rising

Rankability

$97/month 1–500 people

Content research, briefs and AI visibility tracking for SEO teams

Key features

  • Keyword research
  • Site audit
  • Rank tracking
  • Backlink analysis
  • Content optimization