ActiveCampaign vs HubSpot Marketing Hub

Both are marketing automation tools. Here's how their key features, pricing and fit line up, from each vendor's own site.

Feature ActiveCampaign Category leader HubSpot Marketing Hub Category leader
Pricing$15/moFree plan
Best forSmall businesses and agencies that need behavior-based email nurturing without a dedicated marketing ops hire.Small and mid-size B2B teams that want marketing and sales to share one CRM.
Team size1–500 people2–500+ people
Visual workflow builder YesYes
Lead scoring YesYes
Behavioral triggers YesYes
Contact segmentation Not listedYes
CRM integration YesYes
Multi-channel campaigns Not listedYes
VisitVisit Visit

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