Marketing automation Rising
Bento
Email marketing, automation and transactional email in one place
Key features
- Visual workflow builder
- Behavioral triggers
- Contact segmentation
Marketing automation Category leader
ActiveCampaign
Email and multi-channel marketing automation with built-in CRM
Visit ActiveCampaign
ActiveCampaign provides multi-step automations, site tracking, email and an included CRM, with SMS and WhatsApp available. Landing pages and lead scoring are available on higher tiers or add-ons. It offers a 14-day free trial and no free plan.
Key Marketing automation features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- Contact segmentation (not listed)
- CRM integration
- Multi-channel campaigns (not listed)
Also includes
- Landing pages
- Forms
- Web tracking
- A/B testing
- Site messaging
- Template library
- Role permissions
From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.
Marketing automation Category leader
HubSpot Marketing Hub
Marketing automation built on HubSpot's CRM
Key features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- Contact segmentation
- CRM integration
- Multi-channel campaigns
Marketing automation Category leader
Salesforce Account Engagement
B2B marketing automation built on the Salesforce platform
Key features
- Lead scoring
- Contact segmentation
- CRM integration
- Multi-channel campaigns