Marketing automation Category leader
ActiveCampaign
Email and multi-channel marketing automation with built-in CRM
Key features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- CRM integration
Marketing automation Category leader
HubSpot Marketing Hub
Marketing automation built on HubSpot's CRM
Visit HubSpot Marketing Hub
Marketing Hub automates email, nurturing and lead scoring using HubSpot CRM data. It includes a visual workflow editor, segmentation, campaign reporting with revenue attribution, and social and ad tools. A free plan covers up to 2 users.
Key Marketing automation features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- Contact segmentation
- CRM integration
- Multi-channel campaigns
Also includes
- A/B testing
- Campaign ROI reporting
- Social posting
- Ad audience sync
- Account-based marketing
- Sales alerts
- Predictive scoring
From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.
Marketing automation Rising
Bento
Email marketing, automation and transactional email in one place
Key features
- Visual workflow builder
- Behavioral triggers
- Contact segmentation
Marketing automation Category leader
Salesforce Account Engagement
B2B marketing automation built on the Salesforce platform
Key features
- Lead scoring
- Contact segmentation
- CRM integration
- Multi-channel campaigns