Marketing automation Category leader
ActiveCampaign
Email and multi-channel marketing automation with built-in CRM
Key features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- CRM integration
Marketing automation Category leader
Adobe Marketo Engage
B2B marketing automation with lead scoring and account-based marketing
Visit Adobe Marketo EngageAdobe Marketo Engage is a marketing automation platform for B2B teams, covering email, lead scoring, landing pages, forms, A/B testing and account-based marketing. It syncs two-way with CRMs and offers Interactive Webinars in higher packages. Sold in tiers (Growth, Select, Prime, Ultimate) by quote.
Key Marketing automation features
- Visual workflow builder (not listed)
- Lead scoring
- Behavioral triggers (not listed)
- Contact segmentation (not listed)
- CRM integration
- Multi-channel campaigns (not listed)
Also includes
- Landing pages
- Forms
- Progressive profiling
- A/B testing
- Webinar integration
- Account-based marketing
From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.
Marketing automation Rising
Bento
Email marketing, automation and transactional email in one place
Key features
- Visual workflow builder
- Behavioral triggers
- Contact segmentation
Marketing automation Category leader
HubSpot Marketing Hub
Marketing automation built on HubSpot's CRM
Key features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- Contact segmentation
- CRM integration
- Multi-channel campaigns