Marketing automation Category leader
ActiveCampaign
Email and multi-channel marketing automation with built-in CRM
Key features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- CRM integration
Marketing automation Rising
Bento
Email marketing, automation and transactional email in one place
Visit BentoBento combines broadcasts, event-triggered flows, segmentation, forms and transactional email on one customer profile. Paid plans have no per-seat fees, and an optional chat add-on adds a shared inbox, push, SMS and WhatsApp.
Key Marketing automation features
- Visual workflow builder
- Lead scoring (not listed)
- Behavioral triggers
- Contact segmentation
- CRM integration (not listed)
- Multi-channel campaigns (not listed)
Also includes
- Forms
From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.
Marketing automation Category leader
HubSpot Marketing Hub
Marketing automation built on HubSpot's CRM
Key features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- Contact segmentation
- CRM integration
- Multi-channel campaigns
Marketing automation Category leader
Salesforce Account Engagement
B2B marketing automation built on the Salesforce platform
Key features
- Lead scoring
- Contact segmentation
- CRM integration
- Multi-channel campaigns