Web analytics Category leader
Google Analytics
Free website and app analytics from Google
Web analytics
Plausible Analytics
Simple, privacy-friendly website analytics
Visit Plausible Analytics
Plausible is a lightweight web analytics tool that does not use cookies and presents traffic on a single dashboard. It is open source and can be self-hosted or used as a paid cloud service.
Key Web analytics features
- Traffic source reporting
- Goal and conversion tracking
- Cookie-free tracking
- Real-time view
- Custom event tracking
- Campaign tracking
Also includes
- E-commerce tracking
- Search Console integration
- Data export and API
- Bot filtering
- Email report digests
- Shared dashboards
- Multi-site management
- Data retention controls
- Funnel reports
- Open-source code
From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.
Web analytics Rising
Litlyx
Web analytics with an AI assistant
Key features
- Goal and conversion tracking
- Custom event tracking
Web analytics Category leader
Matomo
Open-source web analytics, cloud or self-hosted
Key features
- Traffic source reporting
- Goal and conversion tracking
- Cookie-free tracking
- Real-time view