Web analytics Category leader

Matomo

Open-source web analytics, cloud or self-hosted

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Matomo is a web analytics platform built on open source that can run in Matomo's cloud or on your own servers. It covers traffic sources, conversions, heatmaps and recordings, funnels, and raw data export, with cookieless tracking and GDPR-oriented privacy controls.

  • Traffic source reporting
  • Goal and conversion tracking
  • Cookie-free tracking
  • Real-time view
  • Custom event tracking (not listed)
  • Campaign tracking (not listed)

Also includes

  • Heatmaps
  • Session recordings
  • Data export and API
  • Self-hosting
  • Funnel reports
  • Open-source code

From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.

Web analytics Rising

Litlyx

€10,49/mo 1–500 people

Web analytics with an AI assistant

Key features

  • Goal and conversion tracking
  • Custom event tracking

Web analytics

Plausible Analytics

$9/month (Starter, up to 10k pageviews) 1–500 people

Simple, privacy-friendly website analytics

Key features

  • Traffic source reporting
  • Goal and conversion tracking
  • Cookie-free tracking
  • Real-time view
  • Custom event tracking
  • Campaign tracking