Web analytics Category leader
Google Analytics
Free website and app analytics from Google
Our picks · 6 tools reviewed
Best Web analytics software for 2026
Measures website traffic, sources and conversions for marketing and content decisions. Below: the names buyers expect to see, the newer tools gaining ground, and how their key features and prices compare. How we pick; nobody pays for a place here.
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Plausible Analytics
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| Pricing | Free | Free plan | €10,49/mo | $13/mo | Free plan $20/mo | $9/month (Starter, up to 10k pageviews) |
| Best for | — | — | — | — | — | Small sites and blogs under about 100k monthly pageviews that want simple, cookie-free analytics without consent banners and don't need session recordings or heatmaps |
| Team size | 1–500+ people | 2–500+ people | 1–500 people | 1–500 people | 1–500+ people | 1–500 people |
| Traffic source reporting | Not listed | Yes | Not listed | Yes | Yes | Yes |
| Goal and conversion tracking | Not listed | Yes | Yes | Yes | Yes | Yes |
| Cookie-free tracking | Not listed | Yes | Not listed | Yes | Yes | Yes |
| Real-time view | Not listed | Yes | Not listed | Yes | Not listed | Yes |
| Custom event tracking | Not listed | Not listed | Yes | Yes | Yes | Yes |
| Campaign tracking | Not listed | Not listed | Not listed | Yes | Yes | Yes |
| Visit | Visit | Visit | Visit | Visit | Visit | Visit |
Category leaders
The best-known web analytics tools: the ones most buyers shortlist.
Web analytics Category leader
Matomo
Open-source web analytics, cloud or self-hosted
Key features
- Traffic source reporting
- Goal and conversion tracking
- Cookie-free tracking
- Real-time view
Rising picks
Newer tools with real traction and a clear difference from the leaders.
Web analytics Rising
Litlyx
Web analytics with an AI assistant
Key features
- Goal and conversion tracking
- Custom event tracking
Web analytics Rising
Rybbit
Open-source, cookieless web and product analytics
Key features
- Traffic source reporting
- Goal and conversion tracking
- Cookie-free tracking
- Real-time view
- Custom event tracking
- Campaign tracking
Web analytics Rising
Umami
Open-source, cookie-free website analytics
Key features
- Traffic source reporting
- Goal and conversion tracking
- Cookie-free tracking
- Custom event tracking
- Campaign tracking
Also worth a look
Web analytics
Plausible Analytics
Simple, privacy-friendly website analytics
Key features
- Traffic source reporting
- Goal and conversion tracking
- Cookie-free tracking
- Real-time view
- Custom event tracking
- Campaign tracking