Adobe Marketo Engage alternatives

Other marketing automation tools to consider instead of Adobe Marketo Engage. Key features and starting prices come from each vendor's own site.

Feature	Adobe Marketo Engage Category leader	ActiveCampaign Category leader	HubSpot Marketing Hub Category leader	Salesforce Account Engagement Category leader	Bento Rising
Pricing	Contact sales	$15/mo	Free plan	$1,250/org/mo (billed annually)	$29/mo
Best for	Mid-size and enterprise B2B marketing teams that run account-based programs and sync leads with a CRM, with a budget for quote-based pricing.	Small businesses and agencies that need behavior-based email nurturing without a dedicated marketing ops hire.	Small and mid-size B2B teams that want marketing and sales to share one CRM.	Mid-size and enterprise B2B marketing teams that already run Salesforce CRM and need marketing and sales to share records.	Small ecommerce and online-business teams that want flows and transactional email in one tool without per-seat fees.
Team size	51–500+ people	1–500 people	2–500+ people	51–500+ people	1–50 people
Visual workflow builder	Not listed	Yes	Yes	Not listed	Yes
Lead scoring	Yes	Yes	Yes	Yes	Not listed
Behavioral triggers	Not listed	Yes	Yes	Not listed	Yes
Contact segmentation	Not listed	Not listed	Yes	Yes	Yes
CRM integration	Yes	Yes	Yes	Yes	Not listed
Multi-channel campaigns	Not listed	Not listed	Yes	Yes	Not listed
Visit	Visit	Visit	Visit	Visit	Visit