Marketing automation Category leader
ActiveCampaign
Email and multi-channel marketing automation with built-in CRM
Key features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- CRM integration
Marketing automation Category leader
Customer.io
Cross-channel messaging driven by customer data and behavior
Visit Customer.ioCustomer.io sends automated email, SMS, push and in-app messages triggered by customer behavior and data. Teams build workflows, segments and A/B tests, and developers can trigger campaigns through its API. It also offers an AI agent that builds automations from a prompt.
Key Marketing automation features
- Visual workflow builder
- Lead scoring (not listed)
- Behavioral triggers
- Contact segmentation
- CRM integration
- Multi-channel campaigns
Also includes
- A/B testing
- Event-based API
From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.
Marketing automation Category leader
Adobe Marketo Engage
B2B marketing automation with lead scoring and account-based marketing
Key features
- Lead scoring
- CRM integration
Marketing automation Rising
Bento
Email marketing, automation and transactional email in one place
Key features
- Visual workflow builder
- Behavioral triggers
- Contact segmentation