Marketing automation Category leader
ActiveCampaign
Email and multi-channel marketing automation with built-in CRM
Key features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- CRM integration
Customer.io alternatives
Other marketing automation tools to consider instead of Customer.io. Key features and starting prices come from each vendor's own site.
| Feature |
|
|
|
|
|
|
|---|---|---|---|---|---|---|
| Pricing | $100/month | $15/mo | Contact sales | Free plan | $1,250/org/mo (billed annually) | $29/mo |
| Best for | Product-led SaaS and app teams with developer help that trigger messages from in-product events. | Small businesses and agencies that need behavior-based email nurturing without a dedicated marketing ops hire. | Mid-size and enterprise B2B marketing teams that run account-based programs and sync leads with a CRM, with a budget for quote-based pricing. | B2B marketing teams of 2 to 20 people who already use or plan to use HubSpot CRM and want nurturing and lead scoring tied to sales without a separate tool. | Mid-size and enterprise B2B marketing teams that already run Salesforce CRM and need marketing and sales to share records. | Small ecommerce and online-business teams that want flows and transactional email in one tool without per-seat fees. |
| Team size | 2–500+ people | 1–500 people | 51–500+ people | 2–500+ people | 51–500+ people | 1–50 people |
| Visual workflow builder | Yes | Yes | Not listed | Yes | Not listed | Yes |
| Lead scoring | Not listed | Yes | Yes | Yes | Yes | Not listed |
| Behavioral triggers | Yes | Yes | Not listed | Yes | Not listed | Yes |
| Contact segmentation | Yes | Not listed | Not listed | Yes | Yes | Yes |
| CRM integration | Yes | Yes | Yes | Yes | Yes | Not listed |
| Multi-channel campaigns | Yes | Not listed | Not listed | Yes | Yes | Not listed |
| Visit | Visit | Visit | Visit | Visit | Visit | Visit |
Head to head
The alternatives
Marketing automation Category leader
Adobe Marketo Engage
B2B marketing automation with lead scoring and account-based marketing
Key features
- Lead scoring
- CRM integration
Marketing automation Category leader
HubSpot Marketing Hub
Marketing automation built on HubSpot's CRM
Key features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- Contact segmentation
- CRM integration
- Multi-channel campaigns
Marketing automation Category leader
Salesforce Account Engagement
B2B marketing automation built on the Salesforce platform
Key features
- Lead scoring
- Contact segmentation
- CRM integration
- Multi-channel campaigns
Marketing automation Rising
Bento
Email marketing, automation and transactional email in one place
Key features
- Visual workflow builder
- Behavioral triggers
- Contact segmentation