CRM Category leader
HubSpot
CRM with sales, marketing and service tools in one platform
Key features
- Deal pipeline
- Contact and company records
- Email integration
- Workflow automation
- Sales reporting
- Mobile app
Our picks · 6 tools reviewed
Best CRM software for 2026
Stores customer and prospect records and tracks every deal and interaction so a team can manage its sales relationships in one place. Below: the names buyers expect to see, the newer tools gaining ground, and how their key features and prices compare. How we pick; nobody pays for a place here.
| Feature |
HubSpot
Category leader
|
|
|
| A Attio |
folk
|
|---|---|---|---|---|---|---|
| Pricing | Free plan $7/seat/month billed annually ($20 monthly) | $14.90/user/mo | Free plan $25/user/mo | $9/user/mo | Free plan $35/user/month billed annually | $24/member/month billed annually |
| Best for | B2B companies of 10-500 people that want sales and marketing on one CRM and can budget for per-seat tier upgrades | — | — | — | Seed-to-Series-B startup sales teams of 5-50 reps that need to model their own objects and pipelines instead of fitting a rigid CRM | Agencies and small teams under 20 people running relationship-driven outreach from Gmail, Outlook and LinkedIn, without a full sales suite |
| Team size | 1–500+ people | 1–500 people | 2–500+ people | 2–500+ people | 1–500 people | 1–50 people |
| Deal pipeline | Yes | Yes | Not listed | Not listed | Yes | Yes |
| Contact and company records | Yes | Not listed | Yes | Yes | Yes | Yes |
| Email integration | Yes | Yes | Yes | Yes | Yes | Yes |
| Workflow automation | Yes | Yes | Yes | Yes | Yes | Not listed |
| Sales reporting | Yes | Not listed | Yes | Yes | Yes | Yes |
| Mobile app | Yes | Not listed | Not listed | Not listed | Yes | Yes |
| Visit | Visit | Visit | Visit | Visit | Visit | Visit |
Category leaders
The best-known CRM tools: the ones most buyers shortlist.
CRM Category leader
Pipedrive
Pipeline-focused sales CRM for small and growing sales teams
Key features
- Deal pipeline
- Email integration
- Workflow automation
CRM Category leader
Salesforce Sales Cloud
CRM for sales teams, from small business suites to enterprise editions
Key features
- Contact and company records
- Email integration
- Workflow automation
- Sales reporting
Rising picks
Newer tools with real traction and a clear difference from the leaders.
CRM Rising
Twenty
Open-source CRM you can customize and self-host
Key features
- Contact and company records
- Email integration
- Workflow automation
- Sales reporting
Also worth a look
A
CRM
Attio
Customizable CRM built around your own data model
Key features
- Deal pipeline
- Contact and company records
- Email integration
- Workflow automation
- Sales reporting
- Mobile app
CRM
folk
Lightweight CRM for managing relationships and outreach
Key features
- Deal pipeline
- Contact and company records
- Email integration
- Sales reporting
- Mobile app