Marketing automation Category leader
ActiveCampaign
Email and multi-channel marketing automation with built-in CRM
Key features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- CRM integration
Our picks · 4 tools reviewed
Best Marketing automation software for 2026
Automates multi-channel campaigns, nurtures leads over time and passes sales-ready leads to sales. Below: the names buyers expect to see, the newer tools gaining ground, and how their key features and prices compare. How we pick; nobody pays for a place here.
| Feature |
|
|
|
|
|---|---|---|---|---|
| Pricing | $15/mo | Free plan | $1,250/org/mo (billed annually) | $29/mo |
| Best for | Small businesses and agencies that need behavior-based email nurturing without a dedicated marketing ops hire. | Small and mid-size B2B teams that want marketing and sales to share one CRM. | Mid-size and enterprise B2B marketing teams that already run Salesforce CRM and need marketing and sales to share records. | Small ecommerce and online-business teams that want flows and transactional email in one tool without per-seat fees. |
| Team size | 1–500 people | 2–500+ people | 51–500+ people | 1–50 people |
| Visual workflow builder | Yes | Yes | Not listed | Yes |
| Lead scoring | Yes | Yes | Yes | Not listed |
| Behavioral triggers | Yes | Yes | Not listed | Yes |
| Contact segmentation | Not listed | Yes | Yes | Yes |
| CRM integration | Yes | Yes | Yes | Not listed |
| Multi-channel campaigns | Not listed | Yes | Yes | Not listed |
| Visit | Visit | Visit | Visit | Visit |
Category leaders
The best-known marketing automation tools: the ones most buyers shortlist.
Marketing automation Category leader
HubSpot Marketing Hub
Marketing automation built on HubSpot's CRM
Key features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- Contact segmentation
- CRM integration
- Multi-channel campaigns
Marketing automation Category leader
Salesforce Account Engagement
B2B marketing automation built on the Salesforce platform
Key features
- Lead scoring
- Contact segmentation
- CRM integration
- Multi-channel campaigns
Rising picks
Newer tools with real traction and a clear difference from the leaders.
Marketing automation Rising
Bento
Email marketing, automation and transactional email in one place
Key features
- Visual workflow builder
- Behavioral triggers
- Contact segmentation