Marketing automation Category leader
ActiveCampaign
Email and multi-channel marketing automation with built-in CRM
Key features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- CRM integration
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Marketing automation Category leader
HubSpot Marketing Hub
Marketing automation built on HubSpot's CRM
Key features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- Contact segmentation
- CRM integration
- Multi-channel campaigns
Marketing automation Category leader
Salesforce Account Engagement
B2B marketing automation built on the Salesforce platform
Key features
- Lead scoring
- Contact segmentation
- CRM integration
- Multi-channel campaigns
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