Marketing automation Category leader
ActiveCampaign
Email and multi-channel marketing automation with built-in CRM
Key features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- CRM integration
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Marketing.
Email marketing 6Marketing automation 4SMS marketing 6SEO software 6Social media management 5Landing page software 5Affiliate marketing software 6Online reputation management 5Marketing attribution 6Webinar software 5
SEO software Category leader
Ahrefs
SEO toolset for backlinks, keywords, site audits and rank tracking
Key features
- Keyword research
- Site audit
- Rank tracking
- Backlink analysis
- Competitor analysis
SMS marketing Category leader
Attentive
SMS, email, RCS and push marketing for retail brands
Key features
- Two-way messaging
- Automated SMS flows
- Subscriber segmentation
Online reputation management Category leader
Birdeye
Reviews, listings and customer messaging for multi-location businesses
Key features
- Review requests
- Review monitoring
- Response management
- Listing management
- Reputation reporting
Email marketing Category leader
Brevo
Email, SMS and CRM platform with a free plan and transactional email
Key features
- Email templates
- List segmentation
- Automated emails
- Campaign analytics
Social media management Category leader
Buffer
Social scheduling, inbox and analytics priced per channel
Key features
- Multi-network publishing
- Content calendar
- Social inbox
- Analytics reporting
- Approval workflow
Landing page software Category leader
ClickFunnels
Build sales funnels, stores, email and courses in one platform
Key features
- Drag-and-drop page builder
- Landing page templates
- A/B testing
- Conversion analytics
- Multi-step funnels
Webinar software Category leader
Demio
Webinar software for marketers with engagement tools and analytics
Key features
- Registration pages
- Audience engagement tools
- On-demand and evergreen replays
- Attendee analytics
- CRM and marketing integrations
SMS marketing Category leader
EZ Texting
Business texting for campaigns, automations and two-way chats
Key features
- Bulk SMS campaigns
- Opt-in and consent management
- Two-way messaging
- Automated SMS flows
- Subscriber segmentation
- Link tracking
Affiliate marketing software Category leader
FirstPromoter
Affiliate management for SaaS with recurring commissions
Key features
- Affiliate tracking
- Affiliate portal
- Automated payouts
- Fraud prevention
Social media management Category leader
Hootsuite
Social media management with inbox, listening and approvals
Key features
- Social inbox
- Approval workflow
- Social listening
Marketing automation Category leader
HubSpot Marketing Hub
Marketing automation built on HubSpot's CRM
Key features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- Contact segmentation
- CRM integration
- Multi-channel campaigns
Marketing attribution Category leader
Hyros
Ad tracking and attribution that feeds sales data back to ad platforms
Key features
- Multi-touch attribution
Landing page software Category leader
Instapage
Landing page platform for ad campaigns with heatmaps and experiments
Key features
- Drag-and-drop page builder
- A/B testing
- Form and popup builder
- Conversion analytics
SMS marketing Category leader
Klaviyo
Email and SMS marketing built on customer data
Key features
- Opt-in and consent management
- Two-way messaging
- Automated SMS flows
- Subscriber segmentation
Landing page software Category leader
Leadpages
Landing page and lead-capture builder for small businesses
Key features
- Landing page templates
- A/B testing
- Conversion analytics
Webinar software Category leader
Livestorm
Browser-based webinar platform for live, on-demand and automated events
Key features
- Registration pages
- Audience engagement tools
- On-demand and evergreen replays
- Attendee analytics
- CRM and marketing integrations
Email marketing Category leader
Mailchimp
Email marketing and automation platform with a free plan
Key features
- Drag-and-drop email editor
- Email templates
- List segmentation
- Automated emails
- Campaign analytics
Email marketing Category leader
MailerLite
Email marketing for small teams with a drag-and-drop editor
Key features
- Drag-and-drop email editor
- Email templates
- List segmentation
- Automated emails
Online reputation management Category leader
NiceJob
Review requests, widgets and social sharing for service businesses
Key features
- Review requests
- Review widgets
Online reputation management Category leader
Podium
Texting inbox with review requests, webchat and payments
Key features
- Review requests
- Review monitoring
- Response management
- Reputation reporting
SMS marketing Category leader
Postscript
SMS marketing built for Shopify stores
Key features
- Two-way messaging
- Automated SMS flows
- Subscriber segmentation
Affiliate marketing software Category leader
Rewardful
Affiliate and referral tracking for Stripe-based SaaS
Key features
- Affiliate tracking
- Commission rules
- Affiliate portal
- Automated payouts
- Fraud prevention
Marketing attribution Category leader
Ruler Analytics
Marketing measurement and multi-touch attribution
Key features
- Multi-touch attribution
- CRM revenue matching
- UTM tracking
SEO software Category leader
SE Ranking
All-in-one SEO platform with rank tracking and white-label reports
Key features
- Keyword research
- Site audit
- Rank tracking
- Backlink analysis
- Competitor analysis
- Content optimization
Marketing automation Category leader
Salesforce Account Engagement
B2B marketing automation built on the Salesforce platform
Key features
- Lead scoring
- Contact segmentation
- CRM integration
- Multi-channel campaigns
SEO software Category leader
Semrush
SEO, AI search visibility and competitor research in one platform
Key features
- Keyword research
- Site audit
- Rank tracking
- Backlink analysis
- Competitor analysis
SMS marketing Category leader
SimpleTexting
Text message marketing and two-way texting for small businesses
Key features
- Bulk SMS campaigns
- Two-way messaging
- Automated SMS flows
- Subscriber segmentation
- Link tracking
Social media management Category leader
Sprout Social
Social media management for engagement, publishing and reporting
Key features
- Social inbox
- Social listening
Affiliate marketing software Category leader
Tapfiliate
Affiliate tracking software for ecommerce and SaaS
Key features
- Automated payouts
Marketing attribution Category leader
Triple Whale
Attribution and analytics for Shopify brands
Key features
- Multi-touch attribution
Landing page software Category leader
Unbounce
Landing page builder with A/B testing and AI traffic routing
Key features
- Drag-and-drop page builder
- Landing page templates
- A/B testing
- Form and popup builder
- Conversion analytics
Webinar software Category leader
WebinarJam
Live webinar software with offers, polls and YouTube/Facebook streaming
Key features
- Registration pages
- Audience engagement tools
- On-demand and evergreen replays
- CRM and marketing integrations
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